Published on 7 July 2024 , 1:33 pm

‘Sleep Tourism’ – ‘Staycation’ answers the needs of the new generation, turning to focus on health.
Has a continuous growth rate Focus on relaxation in nearby provinces. Accommodations should adjust their marketing plans to accept opportunities that will come in the future.

After the COVID-19 crisis resolved, Thai people’s lives gradually improved. return to normal But the trend of caring about physical and mental health continues to grow among the new generation. As a result, new tourism trends follow.

“The trend of ‘Staycation’ and ‘Sleep Tourism’ is a hot trend for today’s new generation of professional travelers,” Ms. Nee said. Ranuch opens the issue

Staycation refers to traveling in the neighborhood close to home, emphasizing activities within the hotel such as swimming, cycling, spas, etc., while Sleep Tourism has a similar basic concept, but the main purpose is to move your bed to rest. Recharge your mind and body to regain strength.

Both of them focus on traveling during off-seasons and long holidays. Or what we know as “Low Season” to avoid crowded tourism.

Adjust service strategy Target new target groups

“Hotel and accommodation operators must seriously adapt. If you want to target staycation and sleep customers. these turisms,” Ms. Neeranuch emphasized. The main strategy can be divided into 3 parts:

  1. Rooms are considered the most important factor. Because this group of tourists has the goal of truly relaxing. Therefore the room must be clean. There is appropriate light and temperature. With good quality bedding The atmosphere must be quiet. No interference

Miss Neeranuch suggested that Large hotels should have clearly divided room zones according to type, such as family zones, privacy zones. You should also invest in smart IT devices that facilitate sleep.

“Medium and large suites from 35 square meters or more. Including private pool villas that are sure to be especially popular. Because it answers the needs of this group of tourists exactly to the point.”

  1. Activity is the second most important factor. This is because many people need more than just rest. Relaxation activities such as muscle relaxation massage, yoga, hydrotherapy, sound wave therapy, rowing, and boxing have gained attention.

In addition, unique experiential activities such as libraries, movie rooms, and cooking rooms are important factors that help attract this group of tourists.

  1. Food and Drink This is because these tourists usually stay in their hotels 24 hours a day and rarely travel outside. Providing food and beverages is therefore an important part.

“The menu should include both a la carte and buffet options. Ready to extend room service hours longer than before. Meanwhile, drinks should have drinking water and ice available 24 hours a day at no additional cost,” Neeranuch added.

In addition to adjusting service strategies Marketing communications and promotions are equally important. Whether it’s a room package that includes breakfast, lunch, and dinner or a room package that includes various activities. These are all keys to effectively attracting this new group of tourists.

Makalias caught the trend of joining the alliance.

“As a leader in digital tourism Makalias is well aware of these changing trends. We have therefore established partnerships with more than 100 hotels and accommodations throughout Thailand. in preparing staycation and sleep packages Turism came up specifically,” Ms. Neeranuch said.

“The ultimate goal is to provide more options for these new travelers. which is likely to grow exponentially in the near future.”

COVID-19 situation It has become a driving force for people to pay more attention to their health. This has resulted in the trend of new forms of tourism such as staycation and sleep tourism that focus on relaxing in the neighborhood. and moving the mattress to restore physical and mental strength

To penetrate these new generation groups Entrepreneurs must adjust their strategies in terms of rooms, activities, and food, along with targeted marketing communications. Meanwhile Makalias has continued to cooperate with various hotels/accommodations. To create new packages The needs of this new group of tourists are now supported.

Source : bangkokbiznews.com

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