Published on 12 July 2024 , 5:19 pm
Brewpub Passport, a new innovation for tourism A passport for travelers with a passion for craft beer.
Today’s tourism has developed by leaps and bounds. It is not limited to just viewing the scenery or traditional tourist attractions. But has expanded its scope to create unique experiences through the taste of local food and drinks. This is where the idea of “Brewpub Passport” from the Thai Craft Beer Association came from.
Brewpub Passport is like a passport for travelers who love the diverse flavors of craft beer. It allows tourists and drinkers to visit small craft beer breweries in various tourist destinations across the country in order to collect stamps from those establishments.
More than just a travel diary, Brewpub Passport is also a tool to support the local small beverage industry. Many producers are creative in combining ingredients from each area to create interesting and unique flavors. But with marketing limitations Therefore it has not been widely accepted.
Brewpub Passport will give consumers the opportunity to experience craft beer with unique flavors in the atmosphere of the actual production site. As well as supporting income and morale for small producers who operate businesses legally. This will lead to building a reputation for the Thai craft beer industry in the future.
However, Brewpub Passport is more than just a beverage innovation. But it also encourages travel to various places. All over the country as well This will help stimulate and stimulate local tourism. Create income and efficiently circulate money in the economy
With the concept of “Craft Beer: The Reason to Travel,” Brewpub Passport is considered a creative idea to simultaneously develop the tourism and beverage industry in Thailand. It interestingly connects the travel experience to the exotic taste of Thai-style craft beer.
Source : https://www.thairath.co.th , craftbeerofthailand
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